So you have a startup. Awesome! Kudos on having a great idea and on bringing it to life. I'm sure you've spent a lot of time designing your products, business plans, strategies, marketing and everything else.

But have you asked yourself how you want you and your partners/employees to feel at work?

Many entrepreneurs fully expect work to suck. They just assume that running a startup is hard and unpleasant and that the only way to success is through sacrifice and suffering.

They're wrong.

In fact, it turns out that happy startups are not only more fun to work in, they're also more innovative, productive and profitable.

I used to be an IT entrepreneur and am now an expert on workplace happiness and I would love to share some ideas on how to create a happy startup.

Because wouldn't it suck to create your own company, only to find that it makes you and everyone in it miserable?


Alexander is the founder and Chief Happiness Officer of Woohoo inc and one of the world’s leading experts on happiness at work. He is an author and speaker, presenting and conducting workshops on happiness at work at businesses and conferences in over 30 countries. His clients include companies like Hilton, Microsoft, LEGO, IKEA, Shell, HP and IBM.