using design as your competitive advantage
andy budd

Running time: 26m 5s

Andy Budd talks using beauty to drive desire, design-thinking and focusing on the essence of your product.

Andy is the co-founder of Clearleft, the curator of the design conference dConstruct and a regular speaker at international conferences. With thoughtful design as one of your products priorities, Andy argues that you can minimalise the effort you spend on marketing, charm your customer base through careful details and avoid watching your cherished product turn into just another commodity.

Using an engaging series of visual examples, Andy demonstrates the power of design- one of the only weapons left to defend what is unique to the entrepreneur on the battlefield of business.