Make things people want rather than making people want things
john wilshire

Running time: 19m 9s

John Wilshire talks us through the logic of post-rationalising, triggering your flow and altering space and time. 

John runs Smithery, a 'Strategic Design Unit' that focuses on renovating the way you organise your thoughts and the stimuli in your life that create your best ideas. The inventor of Artefact Cards, John values the free and experimental method of landing on a product that is already desirable, rather than manufacturing desire for something that, alone, is uninspiring. 

John Willshire