Giving everyone the right to wind in their hair
OLE KASSOW

"Basically we came up with a tool to train people to look for opportunities to be kind, to do random acts of kindness, to make a difference in somebody else's life."

Ole is giving new meaning to the idea of ‘active citizenship’, using cycling to build bridges between generations and reinforce the potential for trust and respect at the heart of society. Through stories, connections and championing the Right to Wind in Your Hair, Ole’s movement has become a global phenomenon stretching far beyond its birthplace in Copenhagen.