When we stop playing we stop living – Yesim Kunter


Yesim's attitude to the creative process focuses on the wealth of inspiration that can be found all around us, in her talk When We Stop Playing, We Stop Living, Yesim touches on how our personal wellbeing can be enriched through Play.

Yesim Kunter is a recognised play expert and a creative strategist, using play as an open space for curiosity, innovation and creation. When she trained as a toy designer and became increasingly interested in the effectiveness of play as a way of unravelling the future, Yesim discovered a process that could be used for more than just product development.


Playfulness is so key in understanding our own world, and ourselves.
— Yesim Kunter