Launch slowly, right this minute - Lyndsay Lucero
An award winning digital designer, Lyndsay stopped working for the world’s most powerful brands in order to make a real difference… selling bags. Without having any knowledge of fashion, manufacturing or sales, she started up a business selling backpacks because she had a belief.
This is the story of how she built awareness, had a successful first launch, and continues to grow her company Baxley through a small, dedicated audience and limited run sales model.
“I realised I could create this brand and use it as a platform for helping to change minds to buying less, buying better and only the things that we really need.”
